Calculate optimal email frequency and content strategy based on player value, activity, and lifetime metrics. Maximize revenue while preventing churn.
Enter player metrics to calculate segment
| Segment | LTV Range | Email Frequency | Content Strategy | Do's | Don'ts |
|---|---|---|---|---|---|
| VIP Whales | $5,000+ | 2-3x per week | Exclusive, Personal | Personal account manager | Mass promotions |
| High Rollers | $1,000-$5,000 | 3-4x per week | Premium offers | Early access | Low-value bonuses |
| Regular Players | $200-$1,000 | 2-3x per week | Balanced mix | Loyalty rewards | Over-communication |
| Casual Players | $50-$200 | 1-2x per week | Entertainment focus | Fun content | Pressure tactics |
| At-Risk Players | Any (30+ days inactive) | 1x per week max | Win-back offers | Special incentives | Aggressive messaging |